AI Campaign Brief Instructions

Copy the prompt below into ChatGPT or Claude. Fill in the blanks. Paste the response into the Discount Tool's "Paste & Parse" box.

The Prompt (copy this)

I need you to create an email marketing campaign brief for Brassworks (brass-works.co.uk), a UK door and cabinet hardware retailer.

Fill in ALL of the following fields based on my instructions below. Return ONLY the completed fields, nothing else.

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CAMPAIGN NAME: [A short name for internal use]
BRAND: [The brand name, e.g. Ironzone, Acre & Clutton, Zoo Hardware, Heritage Brass, Carlisle Brass etc.]
DISCOUNT TYPE: [percent OR fixed OR free_shipping]
DISCOUNT VALUE: [Number only, e.g. 10, 20, 5.00]
MIN CART VALUE: [Minimum spend required, 0 if none]
EXPIRY DAYS: [How many days the code is valid, e.g. 14, 30]
FIRST ORDER ONLY: [yes OR no]
FREE SHIPPING: [yes OR no]

EMAIL SUBJECT: [Subject line, max 60 characters, create urgency]
PREVIEW TEXT: [Preview text for inbox, max 90 characters]
EMAIL HEADLINE: [Main heading in the email]
EMAIL BODY: [2-3 short sentences for the email body. Focus on the product quality and the offer. Keep it premium.]
CTA TEXT: [Button text, e.g. "Shop Ironzone", "Browse the Range"]
CTA URL: https://brass-works.co.uk/brassbrands/[brand_slug]

AUDIENCE: [One of: Newsletter, All Customers, Engaged 30 Days, Engaged 90 Days, VIP, or describe a custom audience]

HERO IMAGE IDEA: [Describe what the email hero image should look like — products, style, mood, colours. This will be used to generate an image separately.]

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My campaign idea:
[DESCRIBE YOUR CAMPAIGN HERE - e.g. "10% off all Ironzone door handles for 2 weeks, target engaged customers"]

Example: What you type at the bottom

My campaign idea:

30% off Acre & Clutton cabinet hardware. Target the newsletter list. 14 day expiry. Make it look premium and luxury — satin brass on dark cabinets.

Example: What the AI returns

CAMPAIGN NAME: Acre & Clutton Cabinet Sale BRAND: Acre & Clutton DISCOUNT TYPE: percent DISCOUNT VALUE: 30 MIN CART VALUE: 0 EXPIRY DAYS: 14 FIRST ORDER ONLY: no FREE SHIPPING: no EMAIL SUBJECT: Upgrade your cabinets — 30% off solid brass PREVIEW TEXT: Premium Acre & Clutton hardware at an exclusive price EMAIL HEADLINE: Upgrade Your Cabinets — 30% Off EMAIL BODY: Transform your kitchen with Acre & Clutton's solid brass cabinet hardware. Premium satin brass finishes that last a lifetime. Use your exclusive code below for 30% off the full range. CTA TEXT: Shop Acre & Clutton CTA URL: https://brass-works.co.uk/brassbrands/acre_clutton AUDIENCE: Newsletter HERO IMAGE IDEA: Dark navy kitchen cabinets with warm satin brass T-bar handles and knobs. Before and after comparison. Warm lighting, minimal style, luxury feel. Show the brass detail up close.

Then what?

  1. 1. Copy the AI's response
  2. 2. Go to discounts.brass-works.co.uk
  3. 3. Click "Paste & Parse" on the Campaigns tab
  4. 4. Paste the response — all fields auto-fill
  5. 5. Review, tweak if needed, hit Send